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7 Best Wufoo Alternatives (2024) - Supatool

Last Updated: Thu Apr 11 2024

Wufoo, once a go-to form builder, has shown its limitations, particularly in customization options and advanced features.

Users often seek alternatives for more flexibility, better integration capabilities, and cost-effectiveness. Choosing the right form builder is vital for efficient data collection and user engagement.

This article delves into the top 7 Wufoo alternatives of 2024, offering insights to guide you towards a form builder that aligns perfectly with your needs.

Why Look for a Wufoo Alternative?

While Wufoo offers a basic form-building experience, users often face challenges with limited customization, a lack of advanced features, and inflexible pricing structures.

In today's dynamic digital environment, the importance of robust features, extensive customization options, and adaptable pricing cannot be overstated.

Businesses and individuals alike are seeking form builders that can seamlessly integrate with their workflows, offer enhanced user experiences, and provide value for money.

This exploration into alternatives addresses these core needs, guiding users towards more comprehensive and versatile form-building solutions. ​

Top 7 Alternatives to Wufoo:

1. Supatool

Supatool Overview

Supatool is designed to elevate the form-building experience, offering a user-friendly interface and specialized features aimed at enhancing efficiency and user engagement. Catering to a wide range of users, from small businesses to larger enterprises, Supatool stands out for its intuitive design and focused functionality.

Supatool Key Features

  • Intuitive Form Builder: Drag-and-drop interface, simplifying form creation.

  • Advanced Analytics: In-depth insights into form performance and user interactions.

  • Customizable Templates: Wide array of templates for various use cases.

  • Integration Capabilities: Seamless integration with popular platforms.

  • Mobile Responsiveness: Optimized for a smooth experience on all devices.

  • Secure Data Handling: Ensuring data security and compliance with regulations.

Supatool Pros

  • User-Friendly Interface: Easy to navigate and efficient for all user levels.

  • Comprehensive Analytics: Offers detailed insights for informed decision-making.

  • Versatile Template Options: Suits diverse needs and industries.

  • High Integration Flexibility: Enhances workflow and data management.

  • Consistent Mobile Experience: Accessible and functional on mobile devices.

  • Strong Emphasis on Security: Prioritizes user data protection and privacy.

Supatool Cons

  • Focused Feature Set: May lack some niche or advanced features found in competitors.

  • Limited Customization: Customization options are robust but may not satisfy all specific needs.

Supatool Pricing

Starter: $49 p/mo

Business: $249 p/mo

Enterprise: Custom

Wufoo vs Supatool

Matter of DifferenceWufooSupatool
Feature SetOffers 400+ templates, payment integrations, file attachments, and branching logic for forms.Features an intuitive drag-and-drop interface, advanced analytics, and mobile-optimized forms.
User Interface & ExperienceKnown for customizable templates and a focus on automation, but embedding forms can be challenging.User-friendly interface with a focus on efficient navigation and comprehensive analytics.
Customization OptionsLimited by native integrations and form counts in lower-tier plans.Offers versatile templates and integration capabilities, but some customization limits exist.
Pricing & PlansRanges from $14.08 to $183.25 per month, offering a variety of plans for different needs.Priced at $49 for Starter, $249 for Business, and custom pricing for Enterprise.
Customer Support & ResourcesSimilar features to its competitors but can be more cost-effective, making it an attractive option.Strong emphasis on security and user data protection, albeit with a more focused feature set.

2. Cognito Forms

Cognito Forms Overview

Cognito Forms is a versatile and user-friendly form builder, offering a range of features that cater to both individual and business needs. Known for its compliance with various data protection regulations, it provides a secure and reliable platform for form creation and data collection.

Cognito Forms Key Features

  • Compliance with HIPAA, GDPR, and CCPA: Ensures data protection and privacy.

  • Affordable pricing plans: Suitable for different budget ranges.

  • Robust data analytics: For in-depth understanding of form performance.

  • Payment integration options: Facilitates financial transactions through forms.

  • Advanced conditional logic: Customizes forms based on user responses.

  • Entry sharing and team collaboration: Enhances teamwork and data sharing.

Cognito Forms Pros

  • Complies with major data protection regulations: Ensures user trust and legal compliance.

  • Cost-effective solutions: Offers competitive pricing for all user segments.

  • Strong analytics tools: Provides valuable insights for data-driven decisions.

  • Seamless payment integrations: Streamlines financial processes.

  • Sophisticated conditional logic: Enhances user experience and form relevance.

  • Team collaboration features: Encourages efficient teamwork and data management.

Cognito Forms Cons

  • Limited customer support: May impact user experience and issue resolution.

  • Complexity in form design: Requires time and effort for advanced forms.

Cognito Forms Pricing

Individual: Free

Pro: $15 p/mo

Team: $35 p/mo

Enterprise: $99 p/mo

Cognito Forms Customer Ratings and Reviews:

G2: 4.5/5 (77+ reviews)

Capterra: 4.6/5 (82+ reviews)

Wufoo vs Cognito Forms

Matter of DifferenceWufooCognito Forms
Feature SetProvides a comprehensive set of features including payment integrations and automatic CRM feedback.Offers HIPAA, GDPR, and CCPA compliance, robust analytics, and advanced conditional logic.
User Interface & ExperienceFocuses on customization and automation with over 300 form templates, but has embedding difficulties.Complies with major data regulations, ensuring user trust, but has complexities in form design.
Customization OptionsHas limitations in native integrations and form counts on basic plans.Provides effective team collaboration tools, though customer support can be limited.
Pricing & PlansOffers four pricing tiers from $14.08 to $183.25 per month, catering to various user needs.More affordable with plans ranging from free to $99 per month, suitable for different budgets.
Customer Support & ResourcesOffers similar features to competitors with a potentially better cost-benefit ratio.Strong analytics and payment integration, but user experience may be affected by support limitations.

3. Jotform

Jotform Overview

Jotform stands out in the form builder landscape with its drag-and-drop builder, making it highly accessible for users seeking ease and efficiency in form creation. The platform is recognized for its customization options, including custom rebranding, making it a preferred choice for businesses looking to maintain brand consistency.

Jotform Key Features

  • Drag-and-Drop Builder: Simplifies form creation with an intuitive interface.

  • Custom Rebranding: Allows for branding consistency across forms.

  • Conditional Logic: Tailors the form based on user responses.

  • Multiple Integration Options: Connects seamlessly with various platforms.

  • Payment Processing: Supports financial transactions directly through forms.

  • Advanced Security Features: Ensures data protection and privacy.

Jotform Pros

  • Efficient Form Submission Management: Streamlines the process of handling responses.

  • Prepopulated Forms: Saves time and enhances user experience.

  • Diverse Integration Capabilities: Facilitates a connected and efficient workflow.

  • Robust Security Measures: Prioritizes data protection and user privacy.

Jotform Cons

  • Potential Website Slowdown: Form scripts can occasionally reduce website speed.

Jotform Pricing

Starter: Free

Bronze: $34 p/mo

Silver: $39 p/mo

Gold: $99 p/mo ​

Jotform Customer Ratings and Reviews:

G2: 4.7/5 (2,651+ reviews)

Capterra: 4.7/5 (1784+ reviews)

Wufoo vs Jotform

Matter of DifferenceWufooJotform
Feature SetOffers a vast selection of over 400 templates and automatic CRM data transfer capabilities.Simplifies form creation with a drag-and-drop builder and supports custom rebranding.
User Interface & ExperienceProvides a platform focused on automation with a variety of templates.Boasts an efficient form submission management system and prepopulated forms.
Customization OptionsHas some limits in native integrations and saved form counts on basic plans.Offers conditional logic for tailored responses and multiple integration options.
Pricing & PlansPricing tiers range from $14.08 to $183.25 monthly, catering to diverse needs.Offers a free starter plan, with paid plans ranging from $34 to $99 per month.
Customer Support & ResourcesSimilar features to competitors, balancing feature richness and price.Emphasizes robust security measures for data protection and privacy.

4. Google Forms

Google Forms Overview

Google Forms is renowned for its simplicity and integration with the Google ecosystem. It's an ideal solution for those who need basic form functionalities without the complexities of more advanced platforms. This tool is particularly favored for educational and small-scale survey purposes due to its straightforward design and ease of use.

Google Forms Key Features

  • 300 Editable Form Elements: Offers a wide range of options for form customization.

  • Customizable Templates: Simplifies form creation with ready-to-use templates.

  • Real-Time Response Information: Enables immediate data analysis.

  • Integration with Google Workspace: Seamlessly connects with Google tools.

  • Simple Interface: User-friendly for all skill levels.

  • Free to Use: Accessible without any financial commitment.

Google Forms Pros

  • Built-In Intelligence for Response Validation: Ensures data accuracy.

  • Easy Collaboration: Facilitates team efforts and data sharing.

  • Intuitive Design: Makes form creation quick and straightforward.

  • Real-Time Data Analysis: Offers immediate insights from responses.

Google Forms Cons

  • Limited Advanced Features: Not suitable for complex form requirements.

  • Basic Customization: Lacks extensive personalization options.

Google Forms Pricing

Google Forms is free to use, making it a cost-effective option for users with basic form building needs. Advanced features and greater storage may require a Google Workspace subscription, details of which can be found on the official Google Workspace website.

Google Forms Customer Ratings and Reviews:

Capterra: 4.7/5 (10716+ reviews)

Wufoo vs Google Forms

Feature SetWufooGoogle Forms
Feature SetProvides extensive templates and integrations with payment providers and CRM systems.Offers 300 editable form elements and seamless integration with Google Workspace.
User Interface & ExperienceKnown for automation-focused templates, but embedding forms can be challenging.Features an intuitive design, easy collaboration, and real-time data analysis capabilities.
Customization OptionsLimited by native integrations and entry counts on lower plans.Allows basic customization but lacks advanced features for complex form requirements.
Pricing & PlansOffers plans from $14.08 to $183.25 per month, suitable for various user levels.Completely free, with advanced features available through a Google Workspace subscription.
Customer Support & ResourcesBalances feature set and cost-effectiveness for a competitive edge.Prioritizes built-in intelligence for response validation and facilitates easy team collaboration.

5. Typeform

Typeform Overview

Typeform is recognized for its engaging and interactive form design capabilities. It offers a unique approach to form creation, focusing on user experience with a conversational style. This platform is ideal for businesses and individuals who prioritize aesthetics and engagement in their forms and surveys.

Typeform Key Features

  • Unlimited Forms and Surveys: Offers extensive scope for form creation.

  • Free API Access: Facilitates custom integrations and enhancements.

  • Logic Jumps and Conditional Logic: Customizes user experience based on responses.

  • Customizable Design Options: Ensures brand alignment and aesthetic appeal.

  • Responsive Design: Optimized for all devices.

  • Extensive Integration Options: Connects with tools like Zapier and Google Analytics.

Typeform Pros

  • Diverse Integration Capabilities: Enhances functionality and workflow.

  • Focus on User Engagement: Creates an interactive form experience.

  • High Customizability: Offers extensive design options.

  • Mobile-Friendly Design: Ensures a consistent experience across devices.

Typeform Cons

  • Limited Reporting Capabilities: Basic and Plus plans offer restricted data analysis options.

  • Potentially Higher Learning Curve: Due to advanced design features.

Typeform Pricing

Basic: $25 p/mo

Plus: $50 p/mo

Business: $83 p/mo

Typeform Customer Ratings and Reviews:

G2: 4.5/5 (709+ reviews)

Capterra: 4.7 (827+ reviews)

Wufoo vs Typeform

Matter of DifferenceWufooTypeform
Feature SetOver 400 templates and integrations for payment and CRM systems.Unlimited forms and surveys, with free API access and conditional logic features.
User Interface & ExperienceFocus on automation with an extensive template library but challenges in form embedding.Prioritizes user engagement with an interactive interface and advanced design features.
Customization OptionsLimited integration and form count options on lower-tier plans.High customizability with a range of design options, though advanced features may have a learning curve.
Pricing & PlansOffers multiple plans from $14.08 to $183.25 per month to accommodate different users.Plans range from $25 to $83 per month, offering scalability for various business sizes.
Customer Support & ResourcesBalances features and pricing, making it a viable option for many users.Focused on engaging user experience, though limited reporting capabilities in basic plans.

6. Zoho Forms

Zoho Forms Overview

Zoho Forms is a part of the extensive Zoho ecosystem, known for its functionality and integration capabilities. It is particularly suitable for businesses already using other Zoho products, offering seamless connectivity and efficient data management. Zoho Forms strikes a balance between advanced features and user-friendly design.

Zoho Forms Key Features

  • Conditional Email/SMS Notifications: Enhances communication based on user actions.

  • Integration with CRM Systems: Streamlines customer data management.

  • Custom Reports and Analytics: Provides insights into form performance.

  • Multi-Platform Support: Accessible on web and mobile devices.

  • Advanced Customization: Tailors forms to specific business needs.

  • Offline Form Functionality: Allows form submission without internet connectivity.

Zoho Forms Pros

  • Effective Integrations with Mailchimp and Zoho Campaigns: Optimizes marketing efforts.

  • Robust Data Management: Facilitates efficient handling of form submissions.

  • Versatile Platform Compatibility: Ensures accessibility and convenience.

  • Customizable Reporting: Offers tailored analysis for better decision-making.

Zoho Forms Cons

  • Advanced Task Management Tools: Limited to more expensive plans.

Zoho Forms Pricing

Basic: $10 p/mo

Standard: $25 p/mo

Professional: $50 p/mo

Premium: $90 p/mo

Zoho Forms Customer Ratings and Reviews:

G2: 4.4/5 (145+ reviews)

Capterra: 4.5/5 (119+ reviews)

Wufoo vs Zoho Forms

Matter of DifferenceWufooZoho Forms
Feature SetComprehensive template selection and seamless CRM feedback integration.Offers conditional email/SMS notifications and offline form functionality.
User Interface & ExperienceKnown for automation and customization but can be cumbersome for form embedding.Streamlines customer data management with CRM integration, accessible on multiple platforms.
Customization OptionsFaces limitations with native integrations and form count restrictions on basic plans.Advanced customization options, but high-end features are restricted to pricier plans.
Pricing & PlansRanges from $14.08 to $183.25 per month, catering to a wide range of user requirements.More affordable, with plans from $10 to $90 per month, suitable for varying budget needs.
Customer Support & ResourcesOffers similar features to competitors, balancing functionality and cost.Emphasizes robust data management and marketing integrations, enhancing overall efficiency.

7. Paperform

Paperform Overview

Paperform stands out as a unique form builder with a focus on creative design and customization. It offers a wide array of templates and customization options, making it an ideal choice for users who prioritize aesthetic appeal and brand consistency in their forms. Paperform is particularly suited for creating visually engaging and interactive forms.

Paperform Key Features

  • 300+ Customizable Templates: Provides a broad range of design options.

  • Custom Rebranding Capabilities: Ensures brand consistency across forms.

  • E-Commerce Functionality: Facilitates online sales and payments.

  • Built-In Unsplash and GIPHY Libraries: Enhances creative design possibilities.

  • Advanced Analytics and Reporting: Offers detailed insights into form performance.

  • Integration with Popular Platforms: Ensures seamless workflow connectivity.

Paperform Pros

  • Extensive Library of Creative Assets: Enables rich, visually appealing forms.

  • Strong E-Commerce Features: Streamlines online transactions and sales processes.

  • Detailed Analytics: Provides comprehensive data for informed decision-making.

  • High Customization Flexibility: Tailors forms to specific branding and design needs.

Paperform Cons

  • Steep Learning Curve: May require more time to master its functionality.

Paperform Pricing

Essentials: $29 p/mo

Pro: $59 p/mo

Business: $199 p/mo

Paperform Customer Ratings and Reviews:

G2: 4.5/5 (42+ reviews)

Capterra: 4.8/5 (93+ reviews)

Wufoo vs Paperform

Matter of DifferenceWufooPaperform
Feature SetOffers over 400 templates, online payment integration, and automatic CRM feedback transfer.Features 300+ customizable templates, built-in Unsplash and GIPHY libraries, and e-commerce functionality.
User Interface & ExperienceAutomated and customizable forms, but embedding on websites can be difficult.Prioritizes rich, visually appealing forms with a variety of creative assets.
Customization OptionsLimited native integrations and saved form counts on lower-tier plans.Provides extensive customization with custom rebranding and advanced analytics.
Pricing & PlansRanges from $14.08 to $183.25 per month, offering plans for various user needs.Offers plans from $29 to $199 per month, catering to both essential and advanced form requirements.
Customer Support & ResourcesBalances features with cost, suitable for users seeking a combination of automation and affordability.Focuses on detailed analytics and strong e-commerce features, though it has a steeper learning curve.


In conclusion, among the top Wufoo alternatives of 2024, Supatool stands out for its balance of user-friendliness, advanced analytics, and versatile integration capabilities.

It addresses modern digital needs with a focus on efficiency and user engagement, making it an ideal choice for businesses and individuals alike.

While competitors offer varied strengths, Supatool's comprehensive features and emphasis on security offer a compelling reason to choose it. Explore Supatool's offerings and consider it for your form-building needs.