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7 Best Gravity Forms Alternatives (2024)

Last Updated: Mon Feb 26 2024

While Gravity Forms is a popular WordPress form builder, it's not without its drawbacks. Users often face issues with limited customization options, a steep learning curve, and a lack of advanced features like conversational forms.

Choosing the right form builder is crucial for efficiency and user experience. This article explores seven formidable alternatives to Gravity Forms, offering insights into their unique features, pros, cons, and pricing to guide you in making an informed decision.

Why Look for a Gravity Forms Alternative?

Users often seek alternatives to Gravity Forms due to its high cost and complex interface, which can be daunting for beginners.

Additionally, while Gravity Forms offers a wide range of features, it falls short in providing advanced customization options that are essential for specific use cases.

The importance of an intuitive user interface, flexible customization, and cost-effective pricing in a form builder cannot be overstated.

Hence, exploring alternatives becomes crucial for those seeking a more tailored and budget-friendly solution.

Top 7 Alternatives to Gravity Forms:

1. Supatool

Supatool Overview:

Supatool emerges as a powerful and user-friendly alternative in the form builder market. It is designed to cater to both beginners and advanced users with its intuitive interface and versatile features.

Supatool Key Features:

  • Intuitive Form Builder: Drag-and-drop interface simplifies form creation.

  • Advanced Customization: Offers deep customization options for forms.

  • Integration Capabilities: Seamlessly integrates with various platforms.

  • Real-time Analytics: Provides insights through real-time data analytics.

  • Responsive Design: Ensures forms are mobile and desktop friendly.

  • Security: Prioritizes data security and privacy.

Supatool Pros:

  • User-Friendly Interface: Simplifies form creation and management.

  • Customization: Allows extensive customization to fit specific needs.

  • Seamless Integrations: Enhances functionality with various integrations.

  • Data Security: Ensures high standards of data privacy and security.

Supatool Cons:

  • Focused Feature Set: May lack some advanced features found in more specialized tools.

Supatool Pricing:

Starter: $49 p/mo

Business: $249 p/mo

Enterprise: Custom

Gravity Forms vs Supatool

Matter of DifferenceGravity FormsSupatool
Feature SetOffers advanced field types, conditional logic, and payment integration.Focuses on intuitive design, real-time analytics, and security.
User Interface & ExperienceTailored for detailed data collection with WordPress integration.User-friendly with a drag-and-drop interface and responsive design.
Customization OptionsHigh degree of customization, especially with WordPress.Extensive customization to fit specific needs and seamless integrations.
Pricing & PlansBasic: $59/year, Pro: $159/year, Elite: $259/year.Starter: $49/month, Business: $249/month, Enterprise: Custom.
Customer Support & ResourcesIdeal for WordPress users but limited to this platform.Offers a user-friendly interface with high data security standards.

2. Cognito Forms

Cognito Forms Overview:

Cognito Forms stands out as a versatile and comprehensive form builder, ideal for creating everything from simple surveys to complex registration forms. It emphasizes compliance and affordability, catering to a wide range of users.

Cognito Forms Key Features:

  • Versatile Form Building: Tailored for surveys, registration forms, and more.

  • Compliance Focused: Adheres to HIPAA, GDPR, and CCPA regulations.

  • Advanced Data Management: Features like conditional logic and data export.

  • Payment Integration: Supports online payments through forms.

  • Responsive Design: Ensures forms are compatible with all devices.

  • Custom Branding: Allows for personalized branding on forms.

Cognito Forms Pros:

  • Compliance with major data protection regulations.
  • Cost-effective plans suitable for different user needs.
  • Feature-rich platform for comprehensive form management.

Cognito Forms Cons:

  • Limited customer support can be a challenge.
  • Complex forms may require a learning curve for new users.

Cognito Forms Customer Ratings and Reviews:

G2: 4.5/5 (77+ reviews)

Capterra: 4.6/5 (82+ reviews)

Gravity Forms vs Cognito Forms

Matter of DifferenceGravity FormsCognito Forms
Feature SetAdvanced fields, payment integration, and WordPress compatibility.Tailored for diverse form types with compliance focus and advanced data management.
User Interface & ExperienceWordPress-centric design for detailed data collection.Versatile and responsive design, suitable for all devices.
Customization OptionsStrong customization within WordPress ecosystem.Offers custom branding and tailored form building.
Pricing & PlansBasic: $59/year, Pro: $159/year, Elite: $259/year.Individual: Free, Pro: $15/month, Team: $35/month, Enterprise: $99/month.
Customer Support & ResourcesHigh price point and WordPress-exclusive use.Strong compliance features but limited customer support.

3. Formsite

Formsite Overview:

Formsite offers a robust platform for creating online forms and surveys. It is recognized for its API access and diverse integration capabilities, making it a suitable choice for businesses requiring advanced form functionalities.

Formsite Key Features:

  • API Access: Facilitates integration with other systems.

  • ReCAPTCHA Integration: Enhances security and spam protection.

  • Payment Integration: Supports transactions directly through forms.

  • File Uploads: Allows users to upload files via forms.

  • Email Notifications: Sends automated emails upon form submissions.

  • Reporting Tools: Provides comprehensive data analysis and reporting.

Formsite Pros:

  • Free entry-level option with a 14-day Pro trial.
  • Advanced features suitable for complex form requirements.
  • Comprehensive reporting and analytics tools.

Formsite Cons:

  • Higher pricing for entry-level tiers compared to competitors.
  • Design templates may be less modern than those offered by others.

Formsite Pricing:

Deluxe: $21 p/mo

Pro 1: $34 p/mo

Pro 2: $59 p/mo

Pro 3: $84 p/mo

Enterprise: $209 p/mo

Formsite Customer Ratings and Reviews:

G2: 4.5/5 (29+ reviews)

Capterra: 4.5/5 (40+ reviews)

Gravity Forms vs Formsite

Matter of DifferenceGravity FormsFormsite
Feature SetAdvanced fields and conditional logic tailored for WordPress.Offers API access, ReCAPTCHA, and comprehensive reporting tools.
User Interface & ExperienceDesigned for WordPress users with extensive customization.User-friendly with automated email notifications and file uploads.
Customization OptionsHigh degree of customization within WordPress environment.Provides a balance of security features and integration capabilities.
Pricing & PlansRanges from Basic at $59/year to Elite at $259/year.More varied pricing, from Deluxe at $21/month to Enterprise at $209/month.
Customer Support & ResourcesStrong compatibility and functionality for WordPress sites.Focuses on advanced form requirements with comprehensive analytics.

4. Jotform

Jotform Overview:

Jotform is a dynamic and user-friendly form builder known for its drag-and-drop interface and custom rebranding options. It's tailored to cater to a range of needs, from individual projects to large-scale business applications.

Jotform Key Features:

  • Drag-and-Drop Builder: Simplifies form creation with an intuitive interface.

  • Custom Rebranding: Allows for personalized branding on forms.

  • Prepopulated Fields: Enhances user experience by auto-filling form fields.

  • Advanced Security Features: Includes SSL, Captcha, and more for secure data handling.

  • Integration with Popular Services: Seamlessly connects with services like PayPal, Dropbox, and others.

  • Reporting and Analytics: Offers detailed insights through form analytics.

Jotform Pros:

  • Efficient form submission management.
  • Prepopulated fields for user convenience.
  • Extensive customization and branding options.

Jotform Cons:

  • Form scripts may occasionally slow down websites.
  • Some features may require a learning curve for new users.

Jotform Pricing:

Starter: Free

Bronze: $34 p/mo

Silver: $39 p/mo

Gold: $99 p/mo ​

Jotform Customer Ratings and Reviews:

G2: 4.7/5 (2,651+ reviews)

Capterra: 4.7/5 (1784+ reviews)

Gravity Forms vs Jotform

Matter of DifferenceGravity FormsJotform
Feature SetOffers payment integration and conditional logic with WordPress focus.Features a drag-and-drop builder and advanced security options.
User Interface & ExperienceTailored for detailed data collection on WordPress.Intuitive interface with prepopulated fields for user convenience.
Customization OptionsExtensive customization for WordPress users.Provides extensive customization with custom rebranding options.
Pricing & PlansBasic license starts at $59/year, scaling to Elite at $259/year.Free starter option, with paid plans ranging from $34/month to $99/month.
Customer Support & ResourcesIdeal for WordPress platform with high price point.Offers efficient form submission management and comprehensive reporting.

5. Zoho Forms

Zoho Forms Overview:

Zoho Forms is a part of the extensive Zoho suite, offering a powerful platform for form creation and management. It is particularly known for its integration capabilities and automated workflows, making it a preferred choice for businesses seeking efficiency and integration with other Zoho products.

Zoho Forms Key Features:

  • Conditional Email/SMS Notifications: Automates communication based on form responses.

  • Customizable Templates: Provides a range of templates for various use cases.

  • Integration with Zoho Suite: Seamlessly integrates with other Zoho applications.

  • Payment Gateway Integration: Supports online payments within forms.

  • Advanced Reporting: Offers detailed analytics and reporting capabilities.

  • Multi-Platform Support: Accessible across various devices and platforms.

Zoho Forms Pros:

  • Effective integrations with Mailchimp and Zoho Campaigns.
  • Streamlined workflows with automated features.
  • Wide range of customizable templates.

Zoho Forms Cons:

  • Advanced task management tools are limited to more expensive tiers.

Zoho Forms Pricing:

Basic: $10 p/mo

Standard: $25 p/mo

Professional: $50 p/mo

Premium: $90 p/mo ​

Zoho Forms Customer Ratings and Reviews:

G2: 4.4/5 (145+ reviews)

Capterra: 4.5/5 (119+ reviews)

Gravity Forms vs Zoho Forms

Matter of DifferenceGravity FormsZoho Forms
Feature SetCustomizable forms with advanced field types and conditional logic.Offers conditional email/SMS notifications and advanced reporting.
User Interface & ExperienceSpecifically designed for WordPress users with detailed form configuration.Multi-platform support with a range of customizable templates.
Customization OptionsExtensive customization linked to WordPress integration.Seamless integration with Zoho Suite and other apps.
Pricing & PlansPlans range from Basic at $59/year to Elite at $259/year.Affordable pricing from Basic at $10/month to Premium at $90/month.
Customer Support & ResourcesStrong WordPress compatibility but high pricing and exclusivity.Provides automated features and effective Mailchimp integrations.

6. Typeform

Typeform Overview:

Typeform is renowned for its user-friendly interface and engaging design, specializing in creating forms and surveys that offer a unique user experience. It's ideal for businesses and individuals who prioritize aesthetics and ease of use in their forms.

  • Unlimited Forms and Surveys: No restrictions on the number of forms created.

  • Free API: Facilitates custom integrations and enhancements.

  • Logic Jumps: Allows for personalized paths within forms based on responses.

  • Intuitive Design Interface: Focuses on creating visually appealing forms.

  • Wide Range of Templates: Offers a variety of templates for different needs.

  • Mobile Optimization: Ensures forms are responsive on all devices.

Typeform Pros:

  • Integrations with Zapier, Google Analytics, and HubSpot for enhanced functionality.
  • Known for its attractive and user-friendly design.
  • Diverse templates catering to various use cases.

Typeform Cons:

  • Basic and Plus plans have limited reporting capabilities, which may hinder data analysis.

Typeform Pricing:

Basic: $25 p/mo

Plus: $50 p/mo

Business: $83 p/mo

Typeform Customer Ratings and Reviews:

G2: 4.5/5 (709+ reviews)

Capterra: 4.7 (827+ reviews)

Gravity Forms vs Typeform

Matter of DifferenceGravity FormsTypeform
Feature SetPayment and coupon code integration, ideal for eCommerce.Unlimited forms and surveys with free API for custom integrations.
User Interface & ExperienceTailored for WordPress with a focus on financial transactions.Known for intuitive design and visually appealing forms.
Customization OptionsHigh level of control over form design within WordPress.Offers logic jumps for personalized form paths and diverse templates.
Pricing & PlansPrice range from $59/year for Basic to $259/year for Elite.Ranges from Basic at $25/month to Business at $83/month.
Customer Support & ResourcesExclusive to WordPress users, not suitable for other platforms.Integrates with tools like Zapier and Google Analytics, enhancing functionality.

7. Formstack Forms

Formstack Forms Overview:

Formstack Forms offers a dynamic and versatile form building solution, characterized by its drag-and-drop builder and robust integration options. It's designed to streamline the process of creating, managing, and optimizing forms, appealing to users who value efficiency and adaptability.

Formstack Forms Key Features:

  • Drag-and-Drop Builder: Simplifies the form creation process.

  • Versatile Integration Options: Supports various integrations for enhanced functionality.

  • Form Import Feature: Allows easy import of forms from other platforms.

  • Data and Analytics: Provides tools for data collection and analysis.

  • Custom Branding Options: Enables personalization of forms with branding elements.

  • Electronic Signatures: Supports e-signatures for added convenience and legality.

Formstack Forms Pros:

  • Ease of importing forms from other platforms.
  • Comprehensive data collection and analysis tools.
  • Flexible and efficient form management.

Formstack Forms Cons:

  • The form builder might be challenging for beginners, requiring a learning curve.

Formstack Forms Pricing:

Forms: $50 p/mo

Documents: $92 p/mo

Sign: $18 p/mo

Suite: $191 p/mo

Enterprise: Custom​

Formstack Customer Ratings and Reviews:

G2: 4.4/5 (399+ reviews)

Capterra: 4.1/5 (105+ reviews)

Gravity Forms vs Formstack

Matter of DifferenceGravity FormsFormstack
Feature SetAdvanced data collection with conditional logic and payment integration.Simplified form creation with a drag-and-drop builder and e-signature support.
User Interface & ExperienceSpecifically tailored for WordPress, offering detailed configuration.Offers a versatile integration system for streamlined form management.
Customization OptionsHigh degree of customization for WordPress sites.Provides custom branding options and easy form import feature.
Pricing & PlansRanges from Basic at $59/year to Elite at $259/year.Offers varied plans from $50/month for Forms to a custom Enterprise option.
Customer Support & ResourcesStrong WordPress integration, but not suitable for non-WordPress users.Focuses on comprehensive data collection and analysis with flexible management.


In conclusion, while each Gravity Forms alternative has its merits, Supatool stands out for its user-friendly interface, extensive customization, and robust security features, making it an ideal choice for both beginners and advanced users.

Its competitive pricing and seamless integrations offer a versatile and efficient form-building experience. Consider Supatool for a balanced, feature-rich solution that enhances form creation and data management. Explore Supatool’s offerings and elevate your form-building process starting with the accessible Starter plan.