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7 Best Google Forms Alternatives (2024)

Last Updated: Mon Feb 26 2024

While Google Forms is a popular choice for creating surveys and forms, users often encounter limitations in its design flexibility, feature set, and analytical capabilities.

These constraints can hinder the collection of insightful data, crucial for informed decision-making. Recognizing the importance of a robust form builder is essential in overcoming these challenges.

This article will explore seven superior alternatives to Google Forms, offering enhanced features and greater versatility to meet diverse needs.

Why Look for a Google Forms Alternative?

Google Forms is a staple for quick surveys, but it falls short in advanced features and customization. Users often find its design capabilities limiting, especially for complex forms.

Furthermore, while it's free, its analytical tools and integration options are basic, making it less ideal for detailed data gathering and analysis. For those seeking more control, flexibility, and comprehensive features, exploring alternatives becomes imperative.

This article highlights top-notch form builders that surpass Google Forms in functionality, customization, and overall user experience.

Top 7 Alternatives to Google Forms:

1. Supatool

Supatool Overview:

Supatool provides a user-friendly and intuitive form-building experience. It is designed to cater to both beginners and advanced users, offering a seamless interface for creating a variety of forms. Supatool stands out for its ease of use, combined with powerful features, making it a versatile choice for different form-building needs.

Supatool Key Features:

  • Intuitive Form Builder: Drag-and-drop interface for easy form creation.

  • Advanced Data Analysis: In-depth analytics for comprehensive data insights.

  • Custom Branding: Options to add custom logos and branding.

  • Integration Capabilities: Seamless integration with various platforms.

  • Real-Time Data Capture: Instantly captures and stores user responses.

  • Multi-User Collaboration: Facilitates team collaboration on form projects.

Supatool Pros:

  • User-Friendly Interface: Easy for beginners, yet powerful for advanced users.

  • Enhanced Data Security: Ensures the safety and privacy of collected data.

  • Diverse Template Library: Wide range of customizable templates.

  • Responsive Design: Forms are optimized for all devices.

  • Comprehensive Support: Dedicated customer support for assistance.

Supatool Cons:

  • Focused Feature Set: May lack some niche advanced features.

  • Learning Curve: Initial adaptation period for new users.

Supatool Pricing:

Starter: $49 p/mo

Business: $249 p/mo

Enterprise: Custom

Google Forms vs Supatool

Matter of DifferenceGoogle FormsSupatool
Feature SetOffers over 300 editable components, real-time data, and Google Suite integration.Features drag-and-drop creation, advanced analytics, and multi-user collaboration.
User Interface & ExperienceKnown for ease of use and seamless integration with Google services.User-friendly with a focus on advanced users, and responsive design.
Customization OptionsCustomizable themes and automatic saving to Google Drive.Offers custom branding and a diverse template library.
Pricing & PlansFree basic service; advanced features available in Google Workspace plans.Starter plan at $49 p/mo, Business at $249 p/mo, and custom pricing for Enterprise.
Customer Support & ResourcesLimited online support; basic features may not meet complex needs.Comprehensive support with dedicated customer assistance.

2. Cognito Forms

Cognito Forms Overview:

Cognito Forms, a robust and flexible form builder, excels in creating a wide range of forms from simple surveys to complex registration forms. It is well-regarded for its compliance with various data protection regulations, making it a reliable choice for users with stringent data security requirements.

Cognito Forms Key Features:

  • Seamless Form Building: Quick setup for surveys and registration forms.

  • Data Protection Compliance: Adheres to HIPAA, GDPR, and CCPA.

  • Advanced Data Management: Features for detailed data collection and analysis.

  • Payment Integration: Facilitates payments through forms.

  • Customizable Templates: Wide array of templates for various needs.

  • Multi-Platform Integration: Integrates smoothly with other platforms.

Cognito Forms Pros:

  • Comprehensive Compliance: Meets major data protection standards.

  • Affordable Plans: Offers cost-effective pricing options.

  • Enhanced Customization: High degree of form customization.

  • Robust Payment Options: Supports various payment gateways.

  • User-Friendly Interface: Easy to navigate and use.

Cognito Forms Cons:

  • Limited Support: Customer support options are somewhat restricted.

  • Complexity in Forms: Advanced forms may require more time to set up.

Cognito Forms Pricing:

Individual: Free

Pro: $15 p/mo

Team: $35 p/mo

Enterprise: $99 p/mo

Cognito Forms Customer Ratings and Reviews:

G2: 4.5/5 (77+ reviews)

Capterra: 4.6/5 (82+ reviews)

Google Forms vs Cognito Forms

Matter of DifferenceGoogle FormsCognito Forms
Feature SetSimple form elements and integration with Google Suite; automatic real-time data response.Offers HIPAA-compliant data protection, payment integration, and multi-platform support.
User Interface & ExperienceUser-friendly and integrated within the Google ecosystem, ideal for basic form creation.Easy to navigate with enhanced customization, suitable for complex form setups.
Customization OptionsBasic customizable themes; changes are saved automatically.High degree of form customization with a wide array of templates.
Pricing & PlansFree to use; Google Workspace plans for more advanced features.Free Individual plan; Pro at $15 p/mo, Team at $35 p/mo, Enterprise at $99 p/mo.
Customer Support & ResourcesBasic online support and forums, may be insufficient for complex needs.Offers comprehensive compliance but limited in customer support options.

3. Jotform

Jotform Overview:

Jotform is a comprehensive form builder known for its flexibility and efficiency. It enables users to create forms quickly with a drag-and-drop builder and offers a range of customization options. Jotform is suitable for businesses and individuals who require advanced form functionalities and integrations.

Jotform Key Features:

  • Drag-and-Drop Builder: Simplifies form creation.

  • Custom Rebranding: Allows for personalized branding on forms.

  • Advanced Form Elements: Provides a variety of form fields.

  • Form Submission Management: Streamlines managing form responses.

  • Prepopulated Forms: Enhances user experience with pre-filled information.

  • Payment Integration: Supports various payment methods.

Jotform Pros:

  • Efficient Form Management: Easy tracking and management of submissions.

  • Flexible Customization: Wide array of options for form personalization.

  • Seamless Integrations: Integrates with multiple platforms and services.

  • User-Friendly Interface: Intuitive design for ease of use.

  • Diverse Form Templates: Offers a variety of ready-to-use templates.

Jotform Cons:

Website Performance: Form scripts may occasionally slow down websites.

Jotform Pricing:

Starter: Free

Bronze: $34 p/mo

Silver: $39 p/mo

Gold: $99 p/mo

Jotform Customer Ratings and Reviews:

G2: 4.7/5 (2,651+ reviews)

Capterra: 4.7/5 (1784+ reviews)

Google Forms vs Jotform

Matter of DifferenceGoogle FormsJotform
Feature SetOver 300 editable components, real-time response data, and Google Suite integration.Features a drag-and-drop builder, advanced form elements, and payment integration.
User Interface & ExperienceUser-friendly, seamless integration with Google services, ideal for basic forms.Intuitive interface with efficient form management and a wide array of customization options.
Customization OptionsOffers a variety of customizable templates and themes.Provides custom rebranding and a diverse range of form templates.
Pricing & PlansFree, with advanced features in Google Workspace plans.Free starter plan, with Bronze at $34 p/mo, Silver at $39 p/mo, and Gold at $99 p/mo.
Customer Support & ResourcesLimited online support; may not suffice for complex requirements.Efficient form management; however, form scripts might slow down websites occasionally.

4. Zoho Forms

Zoho Forms Overview:

Zoho Forms is a versatile online form builder integrated within the Zoho ecosystem, catering to businesses of all sizes. It is particularly adept at creating and managing forms for various purposes, such as surveys, registrations, and feedback. Zoho Forms is known for its ease of integration with other Zoho applications, enhancing its functionality.

Zoho Forms Key Features:

  • Conditional Email/SMS Notifications: Automates responses based on triggers.

  • Integration with Zoho Apps: Seamless compatibility with Zoho suite.

  • Advanced Form Analytics: In-depth analysis tools for response data.

  • Customizable Templates: Wide range of templates for different needs.

  • Offline Form Access: Enables form completion without internet connectivity.

  • Payment Gateway Integration: Supports various online payment methods.

Zoho Forms Pros:

  • Comprehensive Zoho Integration: Streamlines workflow with other Zoho apps.

  • Dynamic Form Features: Offers advanced form functionalities.

  • Customization and Branding: Allows for extensive form personalization.

  • Efficient Analytics: Provides detailed insights into form responses.

  • Multi-Channel Distribution: Forms can be shared across various platforms.

Zoho Forms Cons:

  • Limited Task Management: Advanced tools are part of more expensive plans.

Zoho Forms Pricing:

Basic: $10 p/mo

Standard: $25 p/mo

Professional: $50 p/mo

Premium: $90 p/mo

Zoho Forms Customer Ratings and Reviews:

G2: 4.4/5 (145+ reviews)

Capterra: 4.5/5 (119+ reviews)

Google Forms vs Zoho Forms

Matter of DifferenceGoogle FormsZoho Forms
Feature SetSimple form elements, real-time data, Google Suite integration.Offers conditional email/SMS notifications, offline access, and Zoho suite integration.
User Interface & ExperienceEasy to use, basic functionality, integrated within Google ecosystem.Features dynamic form functionalities and comprehensive integration with Zoho apps.
Customization OptionsCustomizable themes, automatic saving to Google Drive.Extensive customization and branding options, with a wide range of templates.
Pricing & PlansFree; more features with Google Workspace plans.Basic plan at $10 p/mo, Standard at $25 p/mo, Professional at $50 p/mo, and Premium at $90 p/mo.
Customer Support & ResourcesBasic online support; suitable for basic form needs.Offers detailed analytics and multi-channel distribution, but limited task management in basic plans.

5. Typeform

Typeform Overview:

Typeform revolutionizes form creation with its focus on user experience and design. It allows for the creation of forms and surveys that are not only functional but also aesthetically pleasing. This platform is ideal for those who prioritize engaging and interactive forms, making it a popular choice for surveys, quizzes, and similar applications.

Typeform Key Features:

  • Unlimited Forms and Surveys: No restrictions on form creation.

  • Free API: Facilitates custom integrations and functionality.

  • Logic Jumps: Enables dynamic user paths based on responses.

  • Multimedia Integration: Supports adding images and videos to forms.

  • Responsive Design: Optimized for both desktop and mobile devices.

  • Customizable Templates: Wide variety of stylish templates.

Typeform Pros:

  • Extensive Integrations: Compatible with tools like Zapier and Google Analytics.

  • User-Friendly Interface: Easy to navigate and create forms.

  • High Engagement: Interactive design enhances user participation.

  • Diverse Application: Suitable for a range of use cases.

  • Aesthetic Appeal: Focus on visually appealing form design.

Typeform Cons:

  • Reporting Limitations: Basic and Plus plans have limited reporting features.

Typeform Pricing:

Basic: $25 p/mo

Plus: $50 p/mo

Business: $83 p/mo

Typeform Customer Ratings and Reviews:

G2: 4.5/5 (709+ reviews)

Capterra: 4.7 (827+ reviews)

Google Forms vs Typeform

Matter of DifferenceGoogle FormsTypeform
Feature SetOffers a variety of editable components and real-time response data.Unlimited forms and surveys, with logic jumps and multimedia integration.
User Interface & ExperienceSimple and user-friendly, integrates well with Google Suite.Known for its user-friendly interface and high engagement due to interactive design.
Customization OptionsCustomizable themes and automatic saving in Google Drive.Offers a range of stylish, customizable templates optimized for all devices.
Pricing & PlansFree, with advanced features in Google Workspace.Basic plan at $25 p/mo, Plus at $50 p/mo, and Business at $83 p/mo.
Customer Support & ResourcesLimited support options, suitable for basic needs.Extensive integrations, but basic and Plus plans have limited reporting features.

6. SurveyMonkey

SurveyMonkey Overview:

SurveyMonkey is a widely recognized tool in the realm of online surveys and forms. It stands out for its extensive range of question types and pre-written questions, making it highly suitable for detailed survey creation. SurveyMonkey is ideal for both individuals and organizations looking to conduct thorough market research, feedback collection, and more.

SurveyMonkey Key Features:

  • Diverse Question Types: Over 15 different question types available.

  • Extensive Question Library: Access to 1800+ pre-written questions.

  • Advanced Reporting Tools: Detailed analysis and reporting features.

  • Custom Branding: Options to personalize surveys with branding.

  • Mobile Optimization: Forms are fully responsive on mobile devices.

  • Integration Capabilities: Compatible with various platforms and tools.

SurveyMonkey Pros:

  • Comprehensive Question Options: Wide variety for in-depth surveys.

  • Shared Asset Library: Efficient onboarding and consistency across forms.

  • Robust Analytics: Advanced tools for data analysis and insights.

  • User-Friendly Interface: Intuitive and easy to navigate.

  • Customizable Templates: A range of templates for different survey needs.

SurveyMonkey Cons:

  • Limited Basic Plan: Restrictions on responses and features in the free version.

SurveyMonkey Pricing:

Team Advantage: $25 p/mo

Team Premier: $75 p/mo

Enterprise: Custom

SurveyMonkey Customer Ratings and Reviews:

G2: 4.4/5 (18607+ reviews)

Capterra: 4.6 (9945+ reviews)

Google Forms vs SurveyMonkey

Matter of DifferenceGoogle FormsSurveyMonkey
Feature SetOver 300 components for form customization and Google Suite integration.Offers diverse question types and an extensive question library.
User Interface & ExperienceEasy to use and integrates seamlessly with Google services.Intuitive interface with robust analytics and customizable templates.
Customization OptionsVariety of customizable templates with color and theme options.Custom branding options and mobile optimization for forms.
Pricing & PlansFree basic service; more features available in Google Workspace.Team Advantage at $25 p/mo, Team Premier at $75 p/mo, and custom pricing for Enterprise.
Customer Support & ResourcesBasic online support; may not meet complex form requirements.Comprehensive question options and a shared asset library, but limited features in the free version.

7. Formstack Forms

Formstack Forms Overview:

Formstack Forms is a versatile and powerful online form builder, known for its ability to create bespoke forms for a variety of purposes. It is particularly valued for its drag-and-drop functionality and the capability to import forms from other platforms, catering to both simplicity and advanced customization needs.

Formstack Forms Key Features:

  • Drag-and-Drop Builder: Simplifies the form creation process.

  • Import Feature: Easily import forms from other platforms.

  • Advanced Security: High-standard security protocols for data protection.

  • Customizable Templates: Wide range of templates for different needs.

  • Electronic Signatures: Supports e-signatures for document completion.

  • Reporting and Analytics: Comprehensive tools for data analysis.

Formstack Forms Pros:

  • Ease of Form Import: Convenient migration from other form builders.

  • High Data Security: Ensures the safety and confidentiality of data.

  • Flexible Customization: Broad scope for personalizing forms.

  • Efficient Data Collection: Streamlines the gathering and analysis of data.

  • Versatile Use Cases: Suitable for a wide range of applications.

Formstack Forms Cons:

  • Usability Challenges: Some users may find the form builder complex.

Formstack Forms Pricing:

Forms: $50 p/mo

Documents: $92 p/mo

Sign: $18 p/mo

Suite: $191 p/mo

Enterprise: Custom

Formstack Customer Ratings and Reviews:

G2: 4.4/5 (399+ reviews)

Capterra: 4.1/5 (105+ reviews)

Google Forms vs Formstack

Matter of DifferenceGoogle FormsFormstack
Feature SetProvides over 300 editable components and real-time data analysis.Offers a drag-and-drop builder, advanced security features, and electronic signatures.
User Interface & ExperienceKnown for its ease of use and seamless integration with Google Suite.Simplifies form creation, but some users may find the builder complex.
Customization OptionsRange of customizable templates, automatic saving to Google Drive.Wide variety of customizable templates, with a focus on data security.
Pricing & PlansFree basic service; advanced features in Google Workspace plans.Multiple plans: Forms at $50 p/mo, Documents at $92 p/mo, Sign at $18 p/mo, and custom pricing for Enterprise.
Customer Support & ResourcesLimited support options, best for basic form requirements.Provides efficient data collection and versatile use cases, ensuring high data security.


In conclusion, among the alternatives to Google Forms, Supatool excels with its intuitive interface, advanced data analysis, and extensive customization options.

Offering a seamless balance between ease of use and comprehensive features, it caters to both beginners and advanced users.

Supatool stands out for its enhanced data security and diverse template library, making it a superior choice for varied form-building needs. Discover the efficiency and versatility of Supatool by trying the Starter plan, and elevate your data collection and analysis capabilities.